I am a Creative Director of Art, Design and Visual Communications. My independent, visual communications studio (ArriolaCreative), provides strategic, award-winning work for clients both nationally and internationally. I have worked on a variety of accounts including Apple Computers, Blue Cross of California, Disney, Toyota, Kaiser Permanente, Lexus, Pioneer Stereo, mySAP.com, Mitsubishi Motors, Northrop-Grumman, City of Hope, and Infinity. I have also served many local Southern California clients, such as the University of Southern California, Jet Propulsion Laboratory, the California Institute of Technology, the Glendale Educational Foundation, the Mendenhall Gallery, the City of South Pasadena, Arts Center and Arts Council. While staying within a client’s budget, my creative branding solutions employ visual strategies and executions for new media, print, broadcast, graphic and web design, logo and corporate ID, promotional materials, annual reports, direct mail, and photo shoots (in the US and abroad). I working directly with creative talent both in the US and abroad, and recognize that global points of view and messaging make for stronger, fresher and smarter work.

A wanderer of the world, I am also an interdisciplinary, conceptual / mixed media artist. I draw much of my inspiration from my Latina

roots in Highland Park, a small suburb of Los Angeles, and time spent in Nordic countries and other parts of the world. I love exploring and discovering new terrains and cultures, learning and speaking new languages. Much of my work is done while traveling and has been

shown in galleries both in the US and abroad. I am passionate about arts education and remain involved by instructing both art and

design privately and publicly at the University of Southern California in Los Angeles, Cal State Los Angeles, East Los Angeles City College and by volunteering for arts organizations in Los Angeles’ inner city. Over the years, I have been fortunate in acquiring Artist in Residencies in Los Angeles, Denmark and Iceland.

Professional History (in brief - more under “exhibitions”)

Creative Director of Art + Design in Advertising, Visual Strategist, Conceptual Mixed Media Art, Art/Design Educator, Curator -

   Staff, Freelance - nationally and internationally, 1995 - Present

Guest Lecturer of Design, The Danish School of Media and Journalism, May 2017

Adjunct Professor of Visual Communications: Visualizing Information + Data, Advertising Design,

   Intro to Advertising, Digital Tools for Design  - USC, Annenberg School for Communication and Journalism, 2003 - present

Adjunct Professor of Design, Digital Tools for Design, USC, Roski School of Fine Arts, Spring 2011 

Adjunct Professor of Art + Design, Digital Tools for Design, East Los Angeles Community College, Fall 2010

Artist in Residence Co-Adminstrator, Instructor, Curator, Board Member - South Pasadena Arts Center, 2008-2016 

Adjunct Professor of Design, 2D design, portfolio preparation, CalState, Los Angeles, 2006

Board Member, Los Angeles County Arts Commission for the South Pasadena School District, 2007

Board Member, South Pasadena Education Foundation 2004 - 2007

On-going guest teacher/lecturer at private and public primary/secondary schools and universities

Professional Awards: Recognition for Design + Arts Education (in brief)

Awarded SPARC Utility Box Art Project, Concept “Drifters”, 2016

East Los Angeles Junior College, Teacher Appreciation Award for Contributions to Design, 2011

South Pasadena Chamber of Commerce Marketing Maestros Award, 2009

Certificate of Recognition from California State Assemblyman Anthony Portantino, 2009

Certificate of Special Congressional Recognition from U.S. Congressman Adam Schiff, 2009

Commendation, County of Los Angeles, from Presented by Supervisor Michael Antonovich, 2009

New York Andy Awards (Blue Cross of California) 1995

Belding Advertising Award (Blue Cross of California) 1995

MAIP - Multicultural Advertising Internship Award, 1st Place, American Association of Advertising Agencies, NYC 1990


Enjoy a life straddling residences in both California and Denmark

Speak fluent Danish, Spanish, understand some Swedish, Norwegian, Icelandic, French and Italian

Lover of nature, Nordic light, trekking, gray days by a dramatic sea, stones, Aperol Spritzes and my Corgi, Luna

Goal: Live an un-clutttered, aesthetic life harmoniously with nature + other living beings

victoriaARRIOLA  : 

visual communications .  creative director .  professor of art + design

                                                 /   visual artist  .  curator

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contact:  victoria.arriola@gmail.com  © 2017 Victoria Arriola, all rights reserved